Entrepreneurship | Solopreneurship | Business Ideas

You Don’t Need Online Business to Be Successful

Can you still make money with an offline business? Yes!

Os Ishmael
5 min readJun 1, 2024


Photo by Adam Winger on Unsplash

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I sometimes feel like every business must be online to succeed.

You’ll likely see a lot of threads on X and even here about it, but it’s not always true.

Trust me, I’ve seen firsthand that some founders thrive without an online business.

Anyhow let’s rethink the necessity of being online and see if your business truly needs to make the digital leap.

The common belief in digital necessity

You might think that not having an online business puts you at a significant disadvantage.

Because, we all know the benefits of an online:

  • Scale
  • Broader reach
  • Easier customer access
  • Streamlined operations

However, let’s pause and consider this more deeply.

For me, I don’t believe it’s a universal solution (well now that is).



Os Ishmael

Fractional Chief Communications Officer embracing life's wisdom | By day crafting strategic communications and narratives | At night, asleep.