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Business | Communications
Why Every Organization Needs a Crisis Communications Plan
Safeguarding your reputation in turbulent times.
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You can’t prepare for a crisis while it’s happening.
Companies in many industries face problems that can hurt their reputation. Besides, when things go wrong, people want to hear from those in charge about the problem and how they’ll fix it.
Most companies know how to handle a crisis in their operations. Say, for example, there is an oil spill. The said company will go out and contain it.
However, the thing is, they might not have a plan for how to communicate what they are doing. Simply put, how a company shares its recovery plan can make or break its brand. And, doing so is called Crisis Communications Planning.
Important people to think about are customers, business partners, the media, employees, and investors in your plan.
Moreso, social media is now a big part of crisis communications. Everyone can share their thoughts, even if they don’t work for or own part of the company. I’ll cover this social media aspect a little more below.
