Member-only story
Business | Communications | Outsourcing
Outsourcing Communications is an Awesome Hack for Businesses
And no, it’s not being lazy.
Not a Medium Member? You can read it here for free.
Outsourcing communications used to concern me, but not anymore!
I often hear from potential clients, “Our messaging might lose its authenticity, and our brand voice will deteriorate.” It’s a valid concern. No one wants their comms to go off course and forget core brand values.
Many clients share horror stories of companies struggling with outsourced communications. As you can imagine it didn’t give them much confidence. I’ll be honest here, there is much skepticism about outsourcing-more prevalent than ever.
For most businesses, maintaining control over communications is core. When was the last time we considered the benefits of outsourcing these functions? Close to never. At a recent business seminar, row upon row of speakers advocated for in-house teams. Keep everything internal!
Well, sorry to shock you, it doesn’t work like that for everyone. And at times, this can hurt your business. We are constantly reminded that internal is reliable and outsourcing is risky, which is misleading.
