Startups | Entrepreneurship | Storytelling

How to Stop Your Brand From Being Ignored

Why your brand story framework matters, so you can engage, excite, and inspire with a story that skyrockets your success.

Os Ishmael
5 min readMay 29, 2024


Photo by S O C I A L . C U T on Unsplash

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Many brand stories (personal and not) out there have no spark.

Their stories are just a shade of grey in a sea of greyness.

And that being said, there is little chance they can capture attention.

I believe every brand has a story worth telling, but most don’t know where to begin.

And, that’s where the right story framework comes in.

Using proven frameworks, you can transform your narrative into a powerful tool.

In this article, I’ll be exploring these game-changing strategies with you, so you can craft a story that truly resonates.

What are brand story frameworks?

Brand stories are the heartbeat of any successful business.

So, how can we make sure of the success of your brand story?



Os Ishmael

Fractional Chief Communications Officer embracing life's wisdom | By day crafting strategic communications and narratives | At night, asleep.