Startups | Brand | Storytelling

How to Steal Pixar’s Wicked Storytelling Secrets to Win Big

Turn your brand story from blah to brilliant. Make your startup unforgettable!

Os Ishmael
6 min readMay 20, 2024


I just love Woodie! Photo by Brian McGowan on Unsplash

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Who (person or studio) has received eleven Grammys, ten Golden Globes, and twenty-three Academy Awards over the years?

Clint Eastwood? No.

Will Smith? Definitely not.

Alan Menken? Getting warm!

Pixar. Well if you answer them, you are spot on!

Ok, ok, it’s not as many as Warner Bros but a lot of awards nonetheless.

For me, undoubtedly, Pixar is one the best storytellers of our time, period.

I remember the first time I saw Toy Story 1.

The cinema was not only ablaze with action.

It was also full of emotion. If I was to say that I was not emotionally involved?

I would be lying!

There are so many lessons in Pixar productions. Lessons are for writers, marketers, and more (like telling your mates a story at the pub).



Os Ishmael

Fractional Chief Communications Officer embracing life's wisdom | By day crafting strategic communications and narratives | At night, asleep.