Entrepreneurship | Smart Working

Are You Still Grinding Like It’s 1999? Founders, It’s Time to Wise Up!

Hustling 24/7 is outdated, and you need smart moves to be a modern founder.

Os Ishmael
3 min readFeb 23, 2024


A neon sign that says, this is the sign you’ve been looking for.
Haha, I hope this article is helpful! Photo by Austin Chan on Unsplash

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Are you ready to ditch the grind?

Let me tell you about Joe, a founder who believed that sleeping was a hobby for the weak and coffee was a primary food group.

Joe’s calendar was so color-coded, it looked like a unicorn had a party on it.

He juggled tasks like a circus performer, from handling client calls to micromanaging the office plant’s water schedule.

Redefining Work Ethic

Joe thought being busy was cool, but he was just running on the hamster wheel of work.

Then one day, while triple-checking his email drafts, he realized he had forgotten his own birthday.

It dawned on him that maybe, just maybe, working smarter could be better than working like a robot.

Finding Balance in the Hustle

He decided to change things up. Instead of trying to clone himself to handle more tasks, Joe chose to…



Os Ishmael

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