Jan 21Content writers, don't get left behind: How to adapt and thrive in the age of AI.Welcome to the world of ChatGPT, where AI is revolutionizing how we create and consume content. Gone are the days of solely relying on human writers to craft compelling stories and articles. Now, with the help of advanced language models like ChatGPT, we can generate high-quality content at a speed…Chatgpt4 min readChatgpt4 min read
Mar 2, 2021Podcasts — Going In-depth for EngagementPodcasts have seemed like they have been around forever. Recently though they have become more popular. Older groups between 30–40 especially like them. What is the allure of podcasts? The medium of sound is surely convenient and what role can podcasts take in content marketing? Some of us will remember…Podcast4 min readPodcast4 min read
Feb 11, 2021Creating an Audience Persona for Social Media ContentHaving an audience persona is a critical first step to creating winning social media content. Your audience persona will change over time. Either you will learn more about them or maybe they will change. As a basis to create a persona we suggest to use an iterative approach. An…Content Marketing5 min readContent Marketing5 min read
Feb 4, 2021Knowing Your Audience For Better Social Media ContentAn audience persona could be one of the most helpful tools for social media content creators. Defining this audience persona (also called a buyer persona, customer persona, or marketing persona) helps you create content to better target your ideal customer. What is the big deal here? Let’s begin by defining…Content Marketing3 min readContent Marketing3 min read
