BUSINESS | COMMUNICATIONS

7 Brand Communication Myths That Quickly Ruin Your Reputation

Let’s debunk common communication myths to build a better relationship with your customers.

Not a Medium Member? You can read it here for free.

Image by author via DALL-E.

Have you ever observed communication with customers as an outsider? If yes, then you might be aware of the enormous impact brand communications has on the overall business performance.

Effective communication is doubtlessly at the center of a memorable customer experience. If a company fails even once to deliver a positive experience, there is a risk of losing a customer. According to recent research by PwC, 32% of users would stop interacting with a brand after a single unpleasant touchpoint.

For your customers to feel heard, supported, and acknowledged, a communication strategy must be in place. And one that puts the customer first. Nowadays, it is business-critical for customer-facing employees to be comfortable with owning both digital and face-to-face conversations.

In this article, I have summarized the key elements of efficient customer communication based on 7 myths I’ve come across throughout my experience working in comms.